Abandoned rate < 3% of live calls on each individual campaign over any 24 hour period, measured as a percentage of live connections

• the identity of the company on whose behalf the call was made
• details of a no charge (0800) or basic rate (0845) call-back number
• no marketing content and is not used as an opportunity to market to the called person

Unanswered calls must ring for a minimum of 15 seconds

No more than one abandoned call may be made to a number within 72 hours

CLI must be presented, which must not be charged at higher than National rate

Records to demonstrate compliance must be kept for a minimum of 6 months