The Road to the Manifesto...

The Telemarketing Manifesto I mentioned earlier in the month is quickly taking shape. The Direct Marketing Association (DMA)'s Contact Centre Council held a meeting open to all DMA members to discsuss the Best Practice in Telemarketing called for as one of the deliverables in the manifesto.

Clients, agencies, practitioners, consultants, suppliers - all were represented and a remarkably common aim of protecting consumers to protect the future of the industry prevailed.

You can see the first draft of the manifesto on the Contact Centre Council's pages on the DMA website here. Please get involved - if you are at all involved in outbound and have an interest in protecting the rights of the consumer.