Callmedia Calls for an End to Answer Machine Detection
May 2007Callmedia, the UK based provider of contact centre systems and specialists in responsible dialling, have published a white paper calling for an end to the practice of automatic detection of answering machines in order to improve the quality of outbound calls and to help the industry stay within the Ofcom dialling rules and the Direct Marketing Association (DMA)'s Code of Practice.
Launching the White Paper, "Secret Silent Calls", Callmedia's Managing Director, Rufus Grig, said "While we at Callmedia have always recommended that answer machine detection not be used, this is white paper is a substantive exploration of the arguments and call for action to stop this practice. In addition to calling on the industry to abandon this practice, which generates unnecessary silent calls causing distress to consumers, we also call upon Ofcom to give this matter urgent consideration as the regulator reviews its rules on predictive dialling."
The white paper, available for download by clicking on the link on the right of this page, is aimed at regulators, clients, contact centre operators and anybody interested in responsible outbound dialling and the state of the industry.
Callmedia is a UK leader in contact centre technology and an industry leader in responsible dialling.
